Your logo is not your brand. Until it is.

You’ve probably heard it before: your logo is not your brand. Your brand is more than just a logo, it’s your personality, your messaging, your promise.

Your brand is what people think you are. That is, unless people don’t know your brand, or what you stand for. If they’re not familiar with you or don’t know you, all of the sudden your logo is your brand.

Your logo may introduce your brand to an unknown prospect. Maybe they find it on your website or social media. Or your company’s signage or apparel. It’s true, your brand is what people think you are. But if you have a new business or an evolving brand, or a business with a limited marketing budget, your logo can be your brand’s first impression. It needs to be unique, high quality, represent who you are and the quality you stand for.

We’ve designed logos that helped establish a personality, a position and style. We also add value with consistency, using standards and guidelines. We launch new startups and update established brands. We work with brands needing a refresh, appealing to new markets, and positioning for growth.

Your brand is not just your logo. But your logo represents your brand. It’s a symbol of who you are, your flag, so wave it proudly. We can help you get it right, from the beginning.