The Phoenix Theatre. Plays with Fire.
As the Phoenix Theatre was nearing its 40th anniversary we were asked to provide strategic branding and design support. This included updated brand guidelines, print and digital promotions, and website redesign.
After meeting with the marketing team, auditing brand assets, and reviewing marketing materials we began by developing brand guidelines to create standards to help the Phoenix and their Collective members amplify the brand in their marketing. This included refining the Phoenix Theatre Cultural Centre logo and creating marks for the 40th anniversary and their capital campaign to strengthened the visual brand.
Designing a new promotional look for theatre productions across print, digital, and web platforms gave the theatre a fresh, consistent approach to their marketing. We also quickly developed direct mail to launch ticket sales ahead of the new season.
We also managed a complete update of the website. The new site vastly improves the user experience with an organized home page, easy access to tickets and info, and simplified navigation. Along with the consistent branding and updated look and feel the Phoenix is set to celebrate their 40th anniversary in style.
